Product.

logo and slogan

Target Market.

Netherlands

Market Study.

The Netherlands is one of the largest and most developed economies.

The economy features a high degree of competitiveness, ranking eighth in the global table. Trade accounts for over 80% of GDP and if you add up their imports and exports.

The country is densely populated, although the cities are modest in size compared to other European countries or worldwide. They have a very large size, but the degree of urbanization through these is very high.

With over 16.7 million inhabitants Netherlands stands as a very interesting target market consumption level, since it is a highly developed market

Consumers now prefer more limited productions instead of massive lines, thus more individual footwear line with certain styles have more opportunities in the market that homogeneous lines of large footwear chains.

In addition, note that the Dutch buyer is increasingly open to the product come from other countries, provided that offers good design and originality, always being quite demanding in terms of quality, since due to the current crisis increasingly is more aware of the importance of spending and better reflects the purchase price of the product.

For this market is essential to consider the difference of numbering the shoe, which on average is on a 39/40 for women.

Netherlands imported between January and November 2011 around 2,646 million euros in footwear, 4% more than in 2010 completely, in volume, in the past year to 227.8 million pairs of shoes came up Netherlands, with the main supplier China.

The Netherlands has a population of 16.7 million inhabitants and a GDP per capita of 32,748 euros4, one of the highest in Europe.

Dutch consumers are quite wary of buying and demand the best value in the products they buy, especially since the entry into the economic downturn.

Female Segment: The largest segment, representing 56.9% of the sector total. As in the rest of Europe, in the Netherlands more and more women have jobs outside the home, according to the CBI, between 2005 and 2009 the number of working women increased from 66.3% to 71.9%. There are considerable differences between the buying habits of younger women compared with middle-aged. Women between 25 and 40 years prefer to buy shoes cheaper but have different models, so that consumption of this good just has declined during the recession. On the other side are women over 50, who despite being the most outstanding are the market trends are more cautious about overspending of fashion and footwear.

Adjustments to the product.

• Our product is fitted with an innovative style and good design.
• The shoe size is adapted to the foot size women from Netherlands.
• Must fit the price because despite being a developed economy, is in economic recession.
• Our product is made ​​of leather, because it is the main material that import shoes in netherlands.
• Netherlands women are accustomed to a culture of "low and comfortable shoes" our product is adapted to this culture, but it also presents elegance needed for special events, when they get tired only hide the heel and feel the comfort without losing the glamour.

Distribution channel.

The distribution channel to occupy, is a long channel with two intermediaries (an agent and a distributor). The dealer will place our product in the strategic points for sale.

Access Barriers Netherlands.

The introduction of goods originating in member countries of the EU or from third countries which are in free circulation in that Member State is not subject to quantitative restrictions or licenses. Neither is the issue of Dutch goods to EU Member States.

The import of agricultural products from third countries is carried out under free trade, unrestricted national or community issue. It only requires the submission of an import license for release for free circulation certain products, according to the Community legislation for the agricultural sector. As an exception to the general rule remains administrative authorization for the importation of ivory and some tobacco.

The import of industrial products from third countries will also be carried out under free trade with some exceptions: the importation of certain goods (textiles and clothing, footwear, porcelain and ceramics, and certain steel products) from certain countries are subject to restrictions quantitative or supervision measures and other specific goods (drugs, explosives, firearms and ammunition) is subject to special licenses.

The introduction of goods from other EU countries are exempt from payment of fees.

The goods from third countries are subject to Community Tariff duties.

Package

The packaging of our product will cartons with the measurements shown in the image above, the package corresponds to the protective role of dust which can be seen on the inside of the container, this will allow us to put 15 boxes in each bed maximum stowage pallet and 6 boxes.

Business Strategy

Luxury heel occupy the differentiation strategy for the following reasons:

• The Dutch market looking for quality, design, comfort and innovation.
• The market is open to accept new models, as long as you provide good design and originality.
• The model provides "Luxury heel" is a model creative, innovative, and does not follow trends.
• The product is different from others that are sold in the country.
• The product provides a benefit valued.
• The product provides an additional feature that complements its basic function (the basic function of the heels is elegant and innovative, the model offers elegance and comfort)
• The product is aesthetic and ergonomic.